We sell a wide variety of groceries, including items from Israel that you won’t find in any other store in Rochester. We also offer gluten-free products. Aharon Baruch, owner, would be happy to recommend recipes and side dishes that would go best with your meat purchase.

Products on the shelf:

Noodles, instant soup mixes, tuna fish, pickles, olives, candy, cookies, corn flakes, dressings, sauces and more.

Israeli specialty products:

Bamba, Bissli, Elite Must gum, Prigat juice, Nesher malt beer, pita from Angel Bakery, Halva, olives and pickles, Osem products, harissa and eggplant spread.


Gefilte fish, Cholov Yisroel and other cheeses, hot dogs, kilbasa, pickles, hummus, baba ganoush, Turkish salad, tahini, whipped topping and more.


Tilapia, flounder, sole, Dyna-Sea mock crab, lobster and shrimp, soups, falafel, kishke, malawach (Yemenite crepe), jachnun (Yemenite pastry), chicken nuggets, kugels, Rich Whip, non-dairy creamer, borekas (potato, mushroom, spinach), Cornish hen, frozen bbq chicken, frozen cutlets, legs and more.